Bully Ban Poster Campaign
Project Background
This project responds to the UK’s bully breed ban, a controversial law targeting breeds like the Pit Bull Terrier and XL Bully. The campaign protests this legislation through a set of three typographic posters. The goal of the project is to challenge negative stereotypes about bully breeds and advocate for more ethical, non-lethal alternatives like licensing and education. Friendly, trustworthy colors—beige, dark blue,
and muted red—were chosen to convey warmth and credibility. The use of bold but rounded typography, combined with imagery of playful puppies, helps soften public perception and spark empathy. Each design element is unified through consistent visual choices and includes a QR code linking to further information.
